The Frames Project
Branding, Painting, Web Design
2012
Brand & Identity for The Frames Project, a local Miami non-profit, working with local artists, who paint donated bicycles, and giving them to youth in the community.
  • My Graphic Design Undergraduate Thesis project concentrated on the topic of  “The current state of branding and advertising in the non-profit industry, and how new advances in branding and advertising techniques can entice people to start getting involved again.” The project is meant to be a community project or effort in response to the written thesis. 
     
    The thesis project I have created is a small independent non-profit starting in Miami. The group collects used bicycles from donors in the city, works with local artists, who paint them, and gives them to children and young people in the area who need them. The project, named “Frames,” addresses the challenges of a) appealing to the multiple audiences that non-profits always do, and b) making use of the latest in technology, social networking and advertising trends to spread word effectively, and more so, get people to actually get involved.