Areas of Expertise

Brand Strategy
Visual Identity
Design Leadership
Product Innovation
Design Thinking
AI for Design

Alex is a brand and visual communication design leader, currently heading brand design and strategy at health tech startup, Incredible Health. With over 15 years of industry experience, Alex has a strong passion for combining the power of beauty and human-centered design in creating brands, experiences and products that are purpose-led, meaningful, and accessible to all.

Most recently, Alex was a founding member at Ness, a startup leveraging fintech to make health insurance accessible to all. As Head of Brand, she lead the development of the company’s visual and strategic brand identity.

Previously, as Design Lead at IDEO, Alex led teams in addressing complex challenges across a breadth of industries. She designed a visual tool to help people living with HIV make the right medication choices, created an ever-changing logo that measures the impact of a global conglomerate, built an exhibit telling the stories of aid workers in Rohingya refugee camps, prototyped voice assistants in autonomous vehicles, and built an immersive experience redefining aging and death.

Alex has worked with clients including Apple, Google, Logitech, Embraer, Ford, J.P. Morgan Chase, The Bill & Melinda Gates Foundation, The Chan Zuckerberg Initiative, Takeda, Gilead, Netlify, J.M. Smuckers, Red Bull, Kraft Heinz, Hatch, The City of San Francisco, The Miami City Ballet, The Holding Co. and many early stage startups.

Have an exciting creative challenge? Simply want to connect?
I’d love to hear from you at hello@alexpabian.com